The iScanner became the security scanner choice for airports in the whole country. High quality products have made AcuScan the leader in the industry during the past.
However, the Director of Development is not convinced that a quality product can be completed in the deadline that was given to them. The company has limited resources and budget to actually engage in this kind of development.
Everybody agrees that something must be done the only problem is the way to do it.
Reference University of Phoenix. However, the economic slowdown continues to affect the company. However, there are some problems in the creation of a new product. AcuScan still faces a short-term budget crisis.
The main concern that the company is facing is the fact that it is loosing revenue on the sales of existing products. The new product that the Marketing and Product Development departments propose involves the use of iScanner technology in a new market. AcuScan also has regional centers throughout the country.
In doing so, the product development can be properly planned, completed, and tested because of the methodical manner that will be use. They deem that in order for AcuScan to succeed in the current tough economy, the company must expand its technology.
Connor together with other administrators want to explore the possibilities of a new project wherein they will develop a new product in order to expand their market. Due to this, another concern emerged and that is the plan to move into new markets to expand the scope of the company.
AcuScan decided to tap a new line of clienteles by using the existing technology that they have and develop in into a new product. This is seen as a bold step for the company because they have not created any new product since it started. Despite losing employees, the company still has to cut-cost in order to give way for the creation of a new product.
They should maintain this kind of reputation by making sure that they operate within the high standards that they have. In order to do so, this executive summary will give a concise report of the current situation of AcuScan in their efforts to develop a new product and at the same time maintaining the previous services that they render.
Nevertheless, there is some information from a reliable source that the Secur-A Corp. They should venture into new markets and regain their status of being the cutting-edge leader in technological products and services.
Some of the executives of the departments believe that the Operation Optimize is a good way for the company to increase its revenue and once again become the cutting-edge leader in this industry.
In relation to this, it will also give emphasis on the key points that are related to the aforementioned situation. The company believes that engaging in the production of a new technology will enable them to tap on a different market, which will aid them to increase their revenue and have a competitive advantage with other organizations that offer similar services University of Phoenix.
Lastly, recommended solutions and actions as well as its corresponding explanations will also be given.
The new Marketing Executive already has a clear plan that will aid AcuScan in entering the retail market. In line with these, Chris Martinas and Pat Lambert the officials responsible in the Product Development and Marketing, respectively proposes a solution.
Due to this, the company experienced a dramatic growth that involves having 1, employees across the United States in just 10 years. Recommendations The soundest action to take to address the problem is to distribute the creation of the product in phases.
Furthermore, it will also give the corresponding conclusion regarding this issue that AcuScan is facing. Before this new product emerges there are still some issues that must be given due attention.
This will also ensure that the company will create a product that abides by a high standard of quality. In connection to that, the company is also not acquiring enough profit from maintenance contracts because their product is becoming a commodity. To be able to address the ongoing revenue and market share declines, they developed a product concept line with past product trends that will cater to the current needs of a new market.
This will further enhance the reputation of the company as the leader of eye scanner. Nevertheless, there are some difficulties and problems that must be address.
The sales and service revenue continue to decrease. AcuScan must act now in order to dominate this potential market and develop the product as the soonest possible time because competitors are also looking for new ways to apply their technologies University of Phoenix.
The Sales and Marketing departments are excluded from the budget-cut because the company believes that they are the key revenue generators University of Phoenix.
These key points should be given due attention as these are the main problems or issues that must be address.
Furthermore, the disagreement among the employees of the company like the Director of Development and the new Marketing Executive with regards to the development strategy are delaying the progress of AcuScan. Another issue that the company also needs to solve is the existing faction within its employees.
Case Study Part II The objective of this executive summary is to present the facts and issues concerning the initiatives in the “Operation Optimize” in AcuScan Inc.
Case Study AssignmentAnalysisDescribe all assumptions seen in any of documents provided in the case study. Kelly feels the budget and timeline are impractical and in addition, thinks Optimize is putting the company on the line.5/5(3). AcuScan Critical Thinking Case Study Essays: OverAcuScan Critical Thinking Case Study Essays, AcuScan Critical Thinking Case Study Term Papers, AcuScan Critical Thinking Case Study Research Paper, Book Reports.
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View Essay - AcuScan Executive Summary from GEN at University of Phoenix. Running head: ACUSCAN EXECUTIVE SUMMARY AcuScan Executive Summary Joseph Williams GEN/ February 27, Natarcia R.Gen480 case study assignment acu scan